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Client-agency relationships

Pharmaceutical Marketing Coach (PMC): More to come in the near future....


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Pharmaceutical Marketing Coach (PMC): Why is it so important for a marketer to select the right agency?


PMC: What are some of the challenges that a marketer might face when selecting an agency?

PMC: What are some of the challenges in working with an agency after they have been selected and hired for a project or campaign?



PMC: How important is it for clients and agencies to have an evaluation process to see how the partnership is going?



PMC: What are some of the things that should be evaluated?



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