Marketing in a co-promotion partnership ... a boost for your career

If you are an avid reader of pharma industry articles and blogs, then you are aware that big pharma's pipeline is nothing to cheer about. On the other hand, biotech firms seem to have a wealth of product innovations, but they lack the cashflow to see their product all the way to market. So here's a perfect business case of 'you scratch my back and I'll scratch yours'.

More and more big pharma and biotech companies are partnering together to co-promote the biotech's new drugs with the cash and expertise of big pharma. It's a win-win situation for both industries.

Now add your involvement in a co-promotion, and the fact that very few of your colleagues have the privilege of learning co-promotion management skills, this adds up to one heck of an opportunity for you.

Yes, there will be challenges and sometimes you are going to think that this co-promotion will drive you crazy. Hopefully there will be even more times when you will feel an incredible sense of satisfaction that you are doing your part to make this co-promotion work, and that your brand is a success as a result of this.