If you are a new pharmaceutical Brand Manager, or are considering a career in medical sales and marketing, you probably have a lot of questions. How do I develop a Brand Plan? What is the process for developing tactics? What the heck is a SWOT analysis? How do I develop a Campaign ? Where do I start?

You have probably also learned that there aren’t too many formalized programs to help you find the answers.

Until now!

I am Philippe, and pharmaceutical sales and marketing have been my life’s passion for over 25 years. During my career, I have sold a wide variety of medical products to various health care professionals, and have marketed both small and large brands, including blockbusters like Zantac,Nexium or megabrands like Symbicort.

As a Marketing Manager,I have also had the opportunity to work with some very enthusiastic Brand Managers, both new to the role and seasoned. I spend a lot of time and energy with the teams so that their brands are successful, and so that they can shine in the company.And it is one of the best and wealthiest period of my career. I also know how it feels to be bombarded as a "new" or "junior" Brand Manager and that is why I am glad to support YOU speed up your learning curve and to give you real-world tips and tools necessary to help you grow in your career.

Let’s get started! Bookmark this page so that you can access the information quickly. And if you have suggestions on other topics that need to be covered, let me know. I want to help you and others who may have the same question.