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We asked the pharmaceutical experts, and this is what they had to say ...Marketing is part science and part art. As a result, different people have different opinions on the subject. Also there are so many facets to marketing that some folks develop a greater expertise in one area than in others. To give you as much insight as possible into the pharmaceutical industry, www.pharmaceutical-marketing-coach.com has interviewed various pharmaceutical experts from around the world. Take a look at the 'Ask The Expert' interviews below.
These interviews are NOT advertisements. They are NOT recommendations by www.pharmaceutical-marketing-coach.com . We do not accept any kind of payment for posting these interviews. They are there for learning and best-practice sharing. If a site visitor chooses to work with one of the interviewees, www.pharmaceutical-marketing-coach.com will not be held responsible if you are not satisfied with the services received from the 3rd party.
NEW !! Health 2.0 , with John M. Lee. Patients and healthcare consumers are openly communicating about medical brands and services online. Learn more about Health 2.0 and how it might impact a pharmaceutical company's success. NEW !! Pharma Forecasting Tips , with Rob MacLennan. A marketer has insights on the brand's strategy and market events which will help build assumptions for the forecasting model. But where do you go from here? Read this interview for tips to help you build a stronger forecast for your medical brand. NEW !! Pharma sales – Tips to break into the industry with Randall Craig. Many recent graduates aspire to a job in pharmaceutical sales. With recent pharma layoffs, new graduates are competing against pharma sales professionals with years of experience. This in interview provides tips for the new grad. Client-agency relationships , with Stephany Lapierre. A strong working relationship between a client and an agency can make a world of difference on a brand's performance. Help your brand prosper and your reputation soar by taking these tips on selecting, managing and evaluating a marketing agency. Word-of-mouth marketing , with Lloyd Duggan. Consumer companies are doing it, is the pharma industry ready for this? Understanding pharmaceutical co-promotions , with Vic Weller. Co-promotions are exciting and challenging all at once. Learn tips on how to manage co-promotion partnerships in this interview. COMING SOON: A close look at how agencies work behind the scenes. COMING SOON: Tips on how to manage different presentation situations. COMING SOON: Tips on how to become a pharmaceutical sales superstar. COMING SOON: Key learnings from consumer advertising to spice up your pharmaceutical advertising.
If you have topic suggestions for interviews, please let us know.
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